Lianne Trantz

With more than 20 years of global marketing experience at both high-tech startups and established enterprises, Lianne Trantz now serves VP of Marketing for Novidea. She is known for her expertise in brand, field and product marketing that focuses squarely on customer needs and customer value.
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Recent Posts

How Insurance Brokers Can Use Data to Maximize Revenue Growth

10 Oct 2018
The signs of a thriving business are easily measured: growing revenue and expanding profit margins.... Read More

How Insurance Brokers Can Use Data to Enhance the Customer Experience

19 Sep 2018
While everyone understands the meaning of customer service, ask a handful of people for a definition of “customer experience,” and you’ll probably get a handful of answers.... Read More

Struggling to Innovate in an Evolving Insurance Landscape? Matthew Grant Has a Blueprint...

28 May 2018
Insurance execs are no less hooked on tech than the rest of us. So why has the digital revolution redefining the wider business world been little more than a specter to the world of insurance?... Read More

The Reinvention of Vital Service Distribution in the Age of CVS-Aetna

23 Apr 2018
In December 2017, CVS Health entered an agreement to buy Aetna for roughly $69 billion.  The announcement made the business world sit up and take notice. ... Read More

What To Do About Your Lost Policy Renewals

11 Dec 2017
According to, the average salary for an insurance broker in the UK is £38,668, while according to the Bureau of Labor Statistics, the median salary for a U.S. insurance agent is $49,990.... Read More

3 Ways to Transform Your Insurance Agency’s Data into 'Quality Data'

9 Nov 2017
For most companies, the problem isn’t data collection. It’s what to do with the data they have. After all, what good is data if it just sits there and does nothing?... Read More

4 Reasons Your Insurance Agency is Losing Customers

19 Oct 2017
Picture this: Your sales are slipping and you can’t figure out why. It’s been like this for the last year or two, but it’s worsened over the past quarter. People aren’t renewing their policies with your brokerage.... Read More

Roi Agababa Shares Insights at SaaStock Event in Tel Aviv – Here’s a Recap

26 Jun 2017
If there’s anyone who knows how to get traditional businesses to consider new ideas, its Roi Agababa.... Read More

5 Challenges Facing Insurance Brokers and How to Overcome Them

15 Jun 2017
That client just called again. They want to make yet another change to their coverage. It would be alright if this stupid “new and improved” policy management system would just do what you wanted it to.... Read More

3 Ways Insurance Agents Can Improve Customer Relationships

25 May 2017
Insurance is a customer-centric business at its core. However, many insurance agents and brokers are not living up to their customers’ expectations when it comes to the experiences they deliver.... Read More

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